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Monday, June 14, 2010

EA Gun Club Launches At E3 2010


EA announced a new loyalty program at E3 2010 for those who like shooting stuff military style. EA Gun Club is giving offers of exclusive weapon unlocks and early access to game demos. As of the moment, there is little detail about how to get in but people will be benefiting from it soon. Gun Club Member can avail beta Medal of Honor Beta on June 17.

EA Games that offered Gun Club Perks are: Battlefield: Bad Company 2 and Medal of Honor. Those who have these games will get into its multiplayer beta earlier plus early access to the M24 Sniper Rifle when the game fully launches.

EA’s other games that will have Gun Club Perks are: Dead Space 2 and Battlefield Heroes.

EA senior VP of marketing comment to the Gun Club is:

“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans.”

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