If you go back through all of blog articles written prior to the iPhone 4 announcement by Steve Jobs at the WWDC2010; and if you comb through the Steve Jobs’ keynote speech on the iPhone 4; and if you dig through all of the press releases, announcements, and blog posts that have been written since Steve Jobs’ announcement, you will not find one single mention of the white iPhone 4 not being available on June 15th – the day everyone can pre order the new iPhone 4 – up until yesterday that is when the all of a sudden, the white iPhone 4 will not be available for the pre order launch. I would argue that the white iPhone 4 is an example of an on-going supply issue that is occurring at Apple. Failure to properly prepare in terms of logistics has plagued the iPad launch, and now here we are again faced with a shortage issue with the white iPhone 4. A lot of people were wanting the white iPhone 4, obviously, or else there wouldn’t be so much attention brought to the issue. So what’s up with the shortage of the white iPhone 4? Why isn’t Apple giving us more information about the “why” behind no white iPhone 4?
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