There are obviously a lot of variables that go into the decisions that companies like Apple makes regarding marketing, product release, and iPhone 4 pre orders. We can’t assume anything less when it comes to the controversy with the white iPhone 4.
One of the big story lines today was how the white iPhone 4 was not available for pre order from AT&T or Apple’s website. A lot of people were upset at this decision because obviously, some people simply prefer the white iPhone 4.
So I went and did a bit of keyword research to see what is more popular, the white iPhone 4 or the black iPhone 4. And it really only took about a couple of seconds to see that clearly the black iPhone 4 is more popular than the white iPhone 4.
Here’s the keyword research comparing the black iPhone 4 vs the white iPhone 4:
The numbers above are the monthly average searches according to Google’s free keyword tool. And as you can see, the black iphone 4 is more popular than the white iphone 4.
Even when simply comparing white iphone to black iphone, the difference is substantially in favor of the black iPhone.
So with the black iPhone being more popular than the white iPhone 4, does that give us a little bit better understanding as to Apple’s reasoning in why they decided to offer only the black iPhone 4 for pre order today and leave out the white iPhone 4?
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