Thanks to all the regular readers for your patience with my decision to include yesterday's nothing-whatsoever-to-do-with-kids Super Bowl ads live blog on The Poop. It was nice to see some familiar commenters.
sugarcraft.com
The article I wrote for the Chronicle is available here. Here are my all-time favorites, from a recent freelance column I wrote for MSNBC.com.
My five favorite ads from 2010 are below. I should note that I think a little bit like an ad executive when I declare winners and losers, and factor in whether people will remember the commercial in relation to the product. Ads like the house made of Bud Light cans and the Volkswagen commercial playing off the "punch dub" game do this well. My fourth place whale-themed choice might have been bumped up a spot or two if it did a better job of selling tires.
I'm not including my least favorite advertisements, because I'm pretty sure some of the losers are making bad ads on purpose so people like me will write about them even more.
Your favorite in the comments.
5. Bud Light
This was the by far the best entry in an otherwise forgettable year for Budweiser, which once again seemed to purchase half of the commercial spots during the game. My favorite line: "There's a Bud Light in the refrigerator made of Bud Light!"
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4. Bridgestone
We somehow missed this ad the first time around, but it has been getting passed around online as a favorite. A killer whale and a bachelor party allowed Bridgestone to deliver the best punch left of the afternoon.
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3. Volkswagen
The well-worn Stevie Wonder blind-guy joke doesn't ruin the Volkswagen "Punchdub" ad, playing off the game where people hit each other when they see a Volkswagen. The Amish-themed violence was a nice touch.
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2. Snickers
While we're not 100 percent sure people will remember that a candy bar was involved, this ad concerning a pickup football game with Betty White and Abe Vigoda was hilarious. Definitely a talker.
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1. Audi
Audi gets the carpool lane in a dystopian future with environment-loving "Green Police." Catchy music by Cheap Trick, great lines ("You picked the wrong day to mess with the ecosystem, plastic boy") and solid brand identification made this the best Super Bowl commercial of the year.
Honorable mention: CareerBuilder.com "Casual Friday"; The Denny's Grand Slam Breakfast chicken ads; Kia Sorento living toys ad.
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